Articles
Brand thinking for founders who will have to execute. Essays and analysis on fashion, retail, and the intersection of brand building with operational reality.
Our articles provide critical analysis and commentary on industry publications. All source articles are clearly cited. These are original works of commentary and analysis, not reproductions of source material.
Latest Articles
Universal Commerce Protocol (UCP): What Founders Should Actually Know
Google, Shopify, and 20+ partners just launched an open-source standard for agentic commerce. Here's what that means for your brand — and why it matters more than you think.
Business Signals: Revenue Monitoring That Actually Alerts You When Something Breaks
Most Shopify merchants check revenue manually. Business Signals monitors revenue in real-time and alerts you when anomalies happen. Revenue monitoring that actually works.
Revenue Isn't Profit: The Margin Blind Spot in Most Shopify Stores
Most Shopify brands track revenue, not true margin. The hidden costs—shipping, fees, refunds, discounts—that quietly destroy profitability.
Margin Insight: Why Most Shopify Brands Need This, Not Another Dashboard
Most Shopify merchants can tell you their revenue instantly. Far fewer can tell you their true margin per product — after shipping, fees, refunds, and discounts. Margin Insight solves that visibility gap.
Ecommerce Operations: What Founders Actually Need to Know
Shopify's latest guide on ecommerce operations is comprehensive. Here's what it gets right — and what founders should focus on first.
Headless vs Headfull: What the Platform Numbers Actually Mean
Headless commerce is everywhere in marketing. Here's what the platform adoption data tells us — and what it doesn't. When headless makes sense, and when it doesn't.
Shopify Migration: What the Time to Value Research Actually Means
Shopify's white paper claims 20% faster implementations. Here's what that means beyond the marketing — and what it doesn't tell you.
Web Scraping Automation: Why Apify Matters for E-Commerce Teams
Real-time data extraction isn't a nice-to-have anymore. Here's why Apify matters for e-commerce teams — and how automated web scraping gives you competitive advantage.
Shopify Agentic Commerce: What Founders Should Actually Know
The future of shopping is conversational. Here's what Shopify Agentic Commerce means for your brand — beyond the hype.
How to Launch a Fashion Brand in 2026
What the industry gets right — and what founders still get wrong. Brand building when you know you'll have to execute.
Why Your Shopify Store Is Slower Than It Should Be
Common performance bottlenecks in Shopify stores and how to identify them. Real metrics, real fixes, real results.
The Hidden Cost of App Bloat
How too many Shopify apps are silently killing your conversion rate and what to do about it. Includes audit checklist.