Browse Articles by Topic
Explore articles organized by topic. Each category contains related articles that build on each other.
Brand Building
Articles on creating and scaling fashion brands, brand positioning, and the intersection of brand vision with operational execution.
Retail & Platforms
Deep dives into ecommerce platforms, migrations, architecture decisions, and retail technology trends.
Headless vs Headfull: What the Platform Numbers Actually Mean
When headless makes sense, and when it doesn't.
Shopify Migration: What the Time to Value Research Actually Means
Beyond the marketing — what the research doesn't tell you.
Shopify Agentic Commerce: What Founders Should Actually Know
The future of shopping is conversational. Here's what that means.
Universal Commerce Protocol (UCP): What Founders Should Actually Know
Google, Shopify, and 20+ partners just launched an open-source standard for agentic commerce.
Operations
Practical guides on ecommerce operations, processes, workflows, and the day-to-day execution that makes brands work.
Ecommerce Operations: What Founders Actually Need to Know
What Shopify's operations guide gets right — and what founders should focus on first.
Business Signals: Revenue Monitoring That Actually Alerts You When Something Breaks
Real-time revenue monitoring and alerts for Shopify stores. Know when revenue drops, not when you remember to check.
Processes & Workflows
Operational process design, workflow automation, SOPs, and team training.
Operational Truth Layers
Why numbers don't match. What broke. What changed. Visibility into your stack.
Checkout & Revenue Leak Monitoring
Silent checkout bugs, Safari/mobile failures, promo code issues.
Profitability
Articles on margin tracking, profitability analysis, and understanding the true costs that impact ecommerce margins.
Margin Insight: Why Most Shopify Brands Need This, Not Another Dashboard
A practical tool for operators who need margin clarity without building a finance stack.
Revenue Isn't Profit: The Margin Blind Spot in Most Shopify Stores
The hidden costs that destroy margin — shipping, fees, refunds, discounts.
Performance & Optimization
Articles on store performance, app optimization, load times, and technical optimization strategies.